(CREATING SINCE 1999)

Laurie Peters
AI Creative Director
/ Film Director

Cinematic worlds at speed. Hybrid visuals for music, fashion & brands.

Laurie Peters creates hybrid, visually intelligent, and emotionally engaging video work that fuses AI, animation, video effects, design thinking, satire, and humour. With over twenty years’ experience in design, animation, and moving image, Laurie combines craft and concept to produce standout, thought-provoking visuals that stay with an audience. His work bridges art and entertainment — cinematic, clever, sometimes absurd — and always designed to make people look twice. Whether for brands, musicians, or cultural projects, the aim is simple: to make something unforgettable.

Known for his animated work with Ricky Gervais and Karl Pilkington, he recently directed the official music video for Good Money™ by Kula Shaker.

Latest work

Good money was directed by Laurie Peters & Crispian mills

Sound Design : Ian Wilson

Grade / Colour: Haridas Stewart

Monkey Handler: Katrina Fox

16.09.2025

The Making of Good Money™

KP Radio

KP Radio was directed by Laurie Peters & Karl Pilkington

Voice : Karl Pilkington

5x Animations : Laurie peters

The Making of KP Radio

Laurie Peters is a video director and animator whose career began in 2005 creating animations for The Ricky Gervais Show Podcast.

Since then, Laurie has directed and animated work for global brands, musicians, and comedy shows, including the official 2025 music video ‘Good Money’ for Kula Shaker. Combining traditional storytelling with cutting-edge AI filmmaking techniques, Laurie creates distinctive, hybrid visuals that bridge animation, live action and design, helping artists and brands stand out in a saturated media landscape.

Testimonials

  • “Laurie is great. And fast. He took material and had something for us to look at in no time at all. He did his own thing but was happy to make changes too. A pleasure to work with.”

    Ricky Gervais - Writer/Director

  • “Laurie designed an intelligent cover for Harmonic 313 which went onto influence the website which then went onto winning an FWA.”

    Mark Pritchard - Warp Records

  • “Laurie is excellent at all things digital. He has a great eye for detail and has totally rebranded my podcast, in fact, i never really had a brand identity, so he has effectively branded me and given me a great aural tone.”

    Alex Lowe - Writer / Actor - AKA Clinton Baptiste

  • “Laurie is without doubt the most creative designer I’ve worked with and has the ability to bring brands to life.”

    Matthew Clarke - Head of Digital (Adobe)