(CREATING SINCE 1999)
Laurie Peters
Creative Director
Storytelling • Motion • AI
Creative Director helping brands, organisations and creators develop ideas, stories and experiences that people actually engage with.
From employer branding and digital products to film, motion design, podcasts and AI-assisted production, I work across strategy and execution — shaping ideas from concept through to delivery.
25+ years working across design, storytelling, digital experiences, entertainment and emerging technology.
16.09.2025
Good money was directed by Laurie Peters & Crispian mills
Sound Design : Ian Wilson
Grade / Colour: Haridas Stewart
Monkey Handler: Katrina Fox
Testimonials
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“Laurie is great. And fast. He took material and had something for us to look at in no time at all. He did his own thing but was happy to make changes too. A pleasure to work with.”
Ricky Gervais - Writer/Director
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“Laurie designed an intelligent cover for Harmonic 313 which went onto influence the website which then went onto winning an FWA.”
Mark Pritchard - Warp Records
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“Laurie is excellent at all things digital. He has a great eye for detail and has totally rebranded my podcast, in fact, i never really had a brand identity, so he has effectively branded me and given me a great aural tone.”
Alex Lowe - Writer / Actor - AKA Clinton Baptiste
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“Laurie is without doubt the most creative designer I’ve worked with and has the ability to bring brands to life.”
Matthew Clarke - Head of Digital (Adobe)
02.02.2026
Wormslayer was directed by Laurie Peters & Crispian mills
Grade / Colour: Haridas Stewart
Cameraman: Jiva Housden
Selected work
Alongside film, animation and AI-driven projects, I've spent much of my career helping organisations communicate complex ideas through digital experiences, employer branding, internal communications and product design.
PMI #MAKEHISTORY
Employer BrandingEmployer brand, storytelling and digital experience work supporting PMI's transformation towards a smoke-free future. Developed as part of the global #MakeHistory programme, helping communicate purpose, progress and opportunity during one of the largest business transformations in the company's history.
Nationwide / Publicis Sapient
Visual design - UI Direction - Vision piecesFuture-state digital banking concepts and visual prototypes exploring Nationwide's transition towards mobile-first banking. Created to help communicate and visualise future customer experiences across savings and financial products.
An interactive career development platform created to support PMI's transformation towards a smoke-free future. Combining storytelling, digital experiences and practical career tools, the hub helped employees explore growth, mobility and opportunity across a global workforce of more than 100,000 people.
Visual design - video & AnimationPMI CAREER HUB
Laurie Peters is a Creative Director helping organisations, brands and creators communicate complex ideas through storytelling, digital experiences, film and motion design.
From global employer branding programmes and digital products to podcasts, animation and AI-assisted production, his work sits at the intersection of strategy, creativity and execution.
PetersFox.studio
Launching April 2026
PetersFox.studio
Hybrid Production company
Commercial launch showreel 2026
01.06.2026
Kula Shaker world tour sizzler
A commercial sizzler video to get record labels engaged
Bobs Shop
Microsoft Bob
Voice : Charlotte Hunter
Animations : Laurie peters
KP Radio
KP Radio was directed by Laurie Peters & Karl Pilkington
Voice : Karl Pilkington
5x Animations : Laurie peters
Culture Show
Ricky Gervais animated by Laurie Peters & Karl Pilkington
Voice : Karl Pilkington, Ricky Gervais, Stephan Merchant
Animations : Laurie peters
KP 2005
Catmop animated by Laurie Peters & Karl Pilkington
Voice : Karl Pilkington
Animations : Laurie peters
