The CareerHub
CLIENT. PMI
YEAR. 2024
PROJECT OVERVIEW
The Career Hub was designed for Philip Morris International (PMI) as an internal career development platform, a departure from the usual focus on attracting new hires. The project aimed to empower PMI employees to explore, plan, and grow their careers within the organisation. By organising content into clear, actionable sections, the Career Hub became a pivotal resource for employee engagement and development.
PROJECT SCOPE
The Career Hub content was structured into three key areas:
Where Am I Now: Tools and resources for employees to assess their current skills and career standing.
Where Do I Want to Be: Guidance on setting career goals and identifying opportunities within PMI.
How Do I Get There: Practical steps and resources, including training, mentorship, and actionable career plans.
KEY RESPONSIBILITIES
Site Design: Developed an intuitive, visually engaging platform structure to enhance user experience.
Content Creation: Oversaw the production of diverse materials, including:
On-site filming for employee stories and testimonials.
Video animations to explain processes and inspire engagement.
Toolkits and career cards to provide actionable career planning resources.
Collaboration: Worked closely with PMI stakeholders, internal teams, and external collaborators to ensure alignment with organisational goals.
Internal Supporting Sites: Extended the platform with supplementary resources to enhance functionality and user engagement.
Design & Build
SERVICES
VARIOUS CAREER HUB VISUALS
CHALLENGES
Crafting a user-friendly experience tailored to an internal audience.
Integrating a wide variety of media formats into a cohesive platform.
Balancing creativity with the corporate tone and goals.
OUTCOME
The Career Hub launched with significant impact, achieving over 35,000 page visits from PMI employees shortly after its release. By focusing on internal career development, the platform has strengthened PMI’s commitment to employee growth and engagement.
DELIVERABLES
Complete site design and structure.
Engaging multimedia content, including videos, animations, and printed resources.
Internal supporting sites to enhance usability and engagement.
IMPACT
The Career Hub has become a benchmark for internal career development platforms, showcasing the potential of combining strategic design with meaningful content. This project highlights my ability to create large-scale, impactful digital platforms that align with both organisational goals and user needs.