(CREATING SINCE 1999)

Laurie Peters
Visual Designer

STRATEGIC BRANDING

INNOVATION AND DIGITAL

AUDIO & VISUAL STORYTELLING

EMPLOYER BRANDING

(About me)

I lead teams to deliver impactful brands and digital content for global names like Castrol BP, Microsoft, and PMI. From redefining employer brands to delivering immersive media, I specialise in turning complex ideas into engaging stories that resonate with audiences and drive results.

STRATEGIC BRANDING

Define, Refine, Elevate
I help brands uncover their voice, purpose, and personality. From crafting compelling narratives to aligning messaging across platforms, I ensure brands connect authentically and drive impact.

INNOVATION & DIGITAL

AI, VR, & Creative Tools for Growth
I use AI-driven solutions, immersive VR/AR experiences, and tailored platforms to simplify processes, engage audiences, and deliver standout digital experiences.

AUDIO & VISUAL

Audio and visual stories that Connect and ResonateThrough branded podcasts, video production, and dynamic animation, I translate ideas into engaging stories that grow audiences and unlock new opportunities.

A Few Projects

Artificial Intelligence.

2024 Article.

#ai #artificialintelligence #aidesign #artists

AI is transforming the creative landscape, and I’ve been fortunate to be at the forefront of this shift. In a recent feature by an Artificial Intelligence publication, I shared insights into how AI plays a role in my artistic process – from concept development to final execution. The article dives into how I blend AI-generated compositions with hand-drawn elements, pushing the boundaries of what’s possible in digital art and design. Take a look behind the scenes of my creative approach and how AI is shaping the future of art.

A varied selection of work:


#MAKEHISTORY

#BRANDING

CLINTON

#PODCAST

NATIONWIDE

#UI VISUAL DESIGN

CAREERHUB

#DESIGN&BUILD

FIRMA

#VR #GAMEDESIGN

KPRADIO

#VIRALANIMATION

Core Expertise

Services

  • I craft unique and compelling brand identities that align with business goals. I develop strategies that not only position brands for success but ensure they stand out in competitive markets. From market research to visual identity, I help brands define their story.

  • I help companies shape authentic employer brands by defining their purpose, crafting EVP (Employee Value Proposition) pillars, and delivering compelling visual executions. From developing the core messaging that resonates with talent to translating it into striking visuals, I ensure the employer brand reflects the company's culture, values, and aspirations. The result is a cohesive identity that attracts and retains the right people while strengthening overall reputation.

  • I bridge the gap between creativity and technology, developing innovative digital solutions that enhance brand engagement. From interactive campaigns to AI-driven content, my work pushes the boundaries of what’s possible in the digital space.

  • I tell powerful stories through audio and video content that captivates and connects with audiences. Whether it’s branded podcasts, video series, or live-streamed events, I create immersive experiences that leave a lasting impact.

  • I bring ideas to life through expert design, art direction, and production. I handle the full creative process – from concept to delivery – ensuring that the brand’s vision is executed with precision and flair across all platforms.

Spearheaded projects blending storytelling, design, and technology - from career hubs and recruitment tools to immersive VR experiences.

Experience


Peters-Fox Ltd.

Jan 2011 - Present

CREATIVE DIRECTOR/DESIGN DIRECTOR/CONSULTANT


Publicis Sapient - Nationwide Bank (Fintech).

Jan 2020 - Oct

LEAD UI/VISUAL DESIGNER


Think Heavy VR Games. Facebook & Vive Launch titles

2016 - 2017

Before 2016, I built my foundations in design and storytelling, working on visual identities, interactive projects, and early digital campaigns for brands like Castrol BP and agencies such as ATTIK. These experiences honed my skills in digital design, animation, and creative problem-solving.

LEAD VISUAL DESIGNER & SFX/MUSIC/VO LEAD


Testimonials