CLIENT. Alex Lowe

YEAR. 2021 Present

Design
Podcast production publishing
Online LIVE Shows
Advertising / monetisation

SERVICES

PROJECT OVERVIEW

The Clinton Baptiste Digital Renaissance project focused on revitalising and expanding Clinton’s online and audio presence. By producing the podcast, enhancing the website, and orchestrating targeted promotions, the goal was to engage new and existing fans, ensuring they remained entertained, subscribed and eager for more of Clinton’s distinct paranormal-comedy flair.

PROCESS AND METHODOLOGY

Conducted a comprehensive evaluation of Clinton’s existing brand footprint—podcast analytics, website usability, and social media performance.

Streamlined content scheduling and production cycles to meet the demand for weekly, high-quality episodes.

Migrated advertising programmatics to a more effective platform, maximising podcast monetisation opportunities.

Implemented new subscription options on Patreon and Ko-fi, offering exclusive perks and early-access content.

COLLABORATION & DELIVERY

Maintain an ongoing close coordination with Clinton and stakeholders to ensure creative decisions aligned with his comedic, spiritual persona. Regular updates and feedback loops kept goals, timelines, audience and performance metrics transparent. Technical handoffs—publishing weekly podcasts to web assets and campaigns —were smooth, supported by clear documentation and steady communication.

PODCAST SEASONS PRODUCED

INCREASED LISTENER ENGAGEMENT
Transitioning from monthly to weekly releases, paired with an optimised website and social outreach, boosted subscriber numbers. Listeners lauded the improved production quality and consistent content schedule.

ENHANCED BRAND PRESENCE
By syncing Clinton’s comedic medium persona with a cohesive online identity, the project elevated his brand within the paranormal-comedy niche. Responsive design upgrades and SEO refinements boosted visibility and user experience, seamlessly converting offline event audiences into online subscribers.

THE CONCLUSION
Prioritising engaging content, streamlined delivery, and strong audience interaction propelled the Clinton Baptiste Digital Renaissance beyond initial expectations. The fusion of comedic flair, spiritual intrigue, and meticulous production has firmly positioned Clinton as a key figure in both comedy and paranormal entertainment.

RESULTS & METRICS

The Podcast - Season 5 to 8
- Monthly listens soared to 115,994, totalling 3.5 million+ listens to date (as of Nov ’24).
- Achieved a best ranking of 6th Best UK Comedy Podcast (2022).
- Daily subscriber growth on Patreon, a notable improvement from sporadic, low-traffic episodes in the past.
The Website
- Now averages 38k visits and 36k unique visitors per month, generating 54k page views.
- Ranks #1 on search results, driving ticket sales and brand awareness.
- Previously saw only about 228 monthly visits, with poor mobile responsiveness and low Google rankings (top 40).